Christina Wu | Old Navy
20010
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Christina Wu / Old Navy

Old Navy

Old Navy’s mascot, Magic the dog, “retired” (RIP). It was time to find a new canine celebrity.

 

Nationwide campaign appeared on television, bus shelters, in-store, in magazines, and online.

 

Phase 1: Call for entries. Phase 2: Vote. Phase 3: Announcement (Paco “The Free Spirit” won).

 

Category

Promotions